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We dedicate to designing products and services that matter to a better future.

Our mission

 
 

#idx design #strategic product design firm #Jeff Lai #New Product Development #user experiences UX Design #Research & Problem Identification #Concept Generation #human centered design #realistic product rendering #Prototype Making #Engineering for Manufacturing #Strategic Product Planning #watch design #idx-ltd.com #taiwan design #design in taiwan

Projects

All trademarks and copyrights are the properties of their respective owners.

idx design, idx limited, strategic product design firm, Jeff Lai, New Product Development, user experiences UX Design, Research & Problem Identification, Concept Generation, human centered design, realistic product rendering, Prototype Making, Engineering for Manufacturing, Strategic Product Planning, watch design, idx-ltd.com, taiwan design, design in taiwan

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idx design idx limited jeff lai a'design award 2016.jpg
idx design idx limited jeff lai a'design award 2015.jpg
idx design idx limited jeff lai a'design award 2014.jpg
 
Wave

idx design, idx limited, strategic product design firm, Jeff Lai, New Product Development, user experiences UX Design, Research & Problem Identification, Concept Generation, human centered design, realistic product rendering, Prototype Making, Engineering for Manufacturing, Strategic Product Planning, watch design, idx-ltd.com, taiwan design, design in taiwan

About Us

IDX Design is a strategic product design firm. The founder Jeff Lai is a designer from Hong Kong, who has over 25 years of experience in product design and development in various industries; such as electronic products, cameras, audio-visual products, computer peripherals, watches, and toys.

 

We specialize in New Product Development (NPD) and create unique and disruptive products with a mix of methods that combine innovation and strategic foresight to enrich the user experiences and maximize the value for the end-users and the significant stakeholders. 

 

From insightful user research through concept generation, and creating design solutions that are practical and well thought out from all aspects of product development. We use a holistic approach to define actionable and intelligent solutions that provide a positive impact and satisfy our clients and their business goals.

 

Our services include Design Research & Problem Identification, Concept Generation, Product Design, User Experience Design, Prototype Making, Engineering for Manufacturing, and Strategic Product Planning. Our projects are proved that we have driven innovation for our clients and connected with end-users for marketplace success.

​The Brands we have been working for: 
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All trademarks are the property of their respective owners.
 
Keyboard and Mouse

Services

Our human-centered design approach generates holistic solutions that create impact to fulfil our clients' business goals. Our services include:

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Design Research

We conduct design research to identify the pain points and needs of end-users.

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Concept Generation

Based on the findings from the design research, we generate concepts to fulfill the needs from all possible angles and also seek to create new demands for the potential niches.

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Design Proposal

Consolidate from all those potential concepts, we prepare a/few design proposal(s) with photo-realistic representation (and mockup samples if necessary)

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UX Design

We optimize touch-points to enhance user experiences of the product-service system. 

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Design Finalization

We offer the final design with the total solution including 2D presentation, prototype, packaging design, etc.

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Strategic Product Planning

We also offer the whole range of strategic plans: business model review, brand and product positioning, and marketing strategy.

idx design, idx limited, strategic product design firm, Jeff Lai, New Product Development, user experiences UX Design, Research & Problem Identification, Concept Generation, human centered design, realistic product rendering, Prototype Making, Engineering for Manufacturing, Strategic Product Planning, watch design, idx-ltd.com, taiwan design, design in taiwan

 
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Partnership

We are all about partnerships. 

 

Sometimes your idea is great and your business plan is sound but you just don’t have the budget for a good design. Don’t let that stop your idea from making an impact. 

 

Talk to us, we will find a way to collaborate that benefits everybody. We have flexible solutions that accommodate different companies with different needs.

 
 
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Contact Us

email: idxdesigntw@gmail.com
line: jeffidx
wechat: jeff-idx
skype: jeff-idx

idx design, idx limited, strategic product design firm, Jeff Lai, New Product Development, user experiences UX Design, Research & Problem Identification, Concept Generation, human centered design, realistic product rendering, Prototype Making, Engineering for Manufacturing, Strategic Product Planning, watch design, idx-ltd.com, taiwan design, design in taiwan

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